摘要
当前商业平面广告设计对色彩的应用有着较高的要求,平面广告作品中视觉上或者心理感受都需要借助色彩的力量.本文分析了在商业平面广告设计中的色彩因素对于受众的积极影响,探讨了在设计中应该如何去掌握与运用色彩.
The current commercial print advertising design has high requirements for the application of color,and the visual or psychological feelings in print advertising work need the power of color.This article analyzes the positive impact of color factors in commercial print advertising design on the audience,and discusses how to master and use color in design.
作者
陈聿杨
Chen Yuyang(Xiamen College of Arts and Crafts,Fuzhou University,Xiamen Fujian 361024)
出处
《流行色》
2021年第4期83-84,共2页
Fashion Color
关键词
商业平面广告
设计心理学
色彩
commercial print advertising
design psychology
color
