AI时代移动媒体信息分发模式析论

Mobile Media’s Information Delivery Mode in the Age of AI

人工智能技术给移动媒体的信息分发模式带来了巨大而深刻的变革。一方面,媒体型、关系型、搜索型等客户端,都在借助机器算法向信息流扩张;另一方面,智能化的内容聚合体,则在算法之外叠加其他推荐变量,以校正其模式走向。大平台正在复合使用多种信息分发方式,力求以核心编辑引领价值,以离散用户进行社会化传播,以多源搜索驱动信息流推荐,以智能算法晋升效力。

Artificial intelligence technology has brought great and profound changes to the information distribution mode of mobile media.On the one hand,media,relational and search clients have all expanded to information flow with the help of machine algorithm.On the other hand,intelligent content aggregations have added other recommended variables outside the algorithm to correct their mode trend.Large platforms are using various ways to distribute information.This is for the purpose of leading value by core editors,social communication by discrete users,information flow recommendation by multi-source searches and enhancing effectiveness by intelligent algorithm.