当代科技馆展品叙事的审美创新--以中国科技馆为例

Aesthetic innovation of exhibits narration in contemporary science and technology museum--Taking China Science and Technology Museum as an example

科技馆是进行科学普及的主要场所,也是提升全民科学文化素质的重要阵地。陈列于科技馆的展品展项则是实现科技馆科学普及要义的关键所在,亦是沟通科技馆与大众的重要媒介。随着大众媒介的不断演进,特别是媒介融合的加速与互联网技术的发展,加之大众文化的兴起,以及"读图时代""视觉时代"的到来,科技馆的展品叙事也相应地发生了调整与转变。因此,对展品叙事的研究就显得十分必要。本文以中国科技馆为例,从展品叙事切入,通过融媒体叙事、影像化叙事以及故事化叙事三个维度,探索当代科技馆展品叙事的审美创新,以期勾勒出新时期科技馆展品创作、传播的新路径。

Science and technology museums are the main place for science popularization,and also important places for improving the scientific and cultural quality of the whole people.The exhibits displayed in the science and technology museums are the key to realize the science popularization of the science and technology museums,and also play as an important medium to communicate with the public.With the continuous evolution of mass media,especially the acceleration of media convergence and the development of Internet technology,as well as the rise of mass culture,especially the arrival of"picture reading era"and"visual era",the exhibits narrative of science and technology museums has been adjusted and changed accordingly.Therefore,it is necessary to study the exhibits narrative.Taking China Science and Technology Museum as an example,starting from the exhibits narrative,this paper explores the aesthetic innovation of contemporary science and technology museum exhibits narrative from three dimensions of media narrative,image narrative and story narrative,in order to outline the new path for the creation and communication of the exhibits in science and technology museums.