视觉传播时代高校传媒类专业学生视觉素养提升研究

Study on Improving Visual Literacy of College Students Majoring in Media in the Era of Visual Communication

随着视觉传播在大众传播领域的地位逐渐增强,高校传媒类专业学生的视觉素养亟待提高。文章对高校传媒类专业学生的视觉素养现状进行调研分析,发现其中的不足,并在此基础上提出对策建议:提高高校、教师和学生对视觉素养的重视程度,提升专业教师的视觉素养;合理设计教学体系,开设视觉素养教育的专门课程,并加强视觉素养教育和现有课程的整合;以就业为目的提升高校传媒类专业学生的视觉素养;提升校园文化及“第二课堂”建设,塑造浓厚的视觉文化氛围。

With the increasing role of visual communication in the field of mass communication,the visual literacy of college students majoring in media needs to be improved.This paper investigates and analyzes the visual literacy status of college students majoring in media,finds out the shortcomings and puts forward the countermeasures on this basis.It points out that colleges,teachers and students should pay more attention to the visual literacy,and efforts should be made to improve the visual literacy of the professional teachers,design a reasonable teaching system,set up special courses for visual literacy cultivation,and strengthen the integration of visual literacy cultivation and existing courses.The employment oriented visual literacy cultivation should be enhanced for college students majoring in media,and the construction of campus culture and extracurricular activities should be strengthened so as to foster a strong atmosphere of visual culture.