多因素冲击下实体百货行业发展新思路

New ideas for the development of the department store industry under the impact of multiple factors

自中国经济发展进入新常态,实体经济作为国民经济“压舱石”的作用进一步凸显。但近年来随着虚拟经济的蓬勃发展,互联网引导的线上销售越来越被大家认可,相比之下实体经济的增长呈现较为缓慢的趋势,甚至部分地区略有下降,而如今大环境作用下,实体百货业的前景更是雪上加霜。基于此背景,对实体百货业的经济情况进行实地调研,然后以收集整理的数据和问卷调查的结果为依据分析实体百货业经济现状,最后结合我国经济发展的实际情况,尝试性提出实体百货业发展新思路,希望对实体百货业转型自救提供一定的参考。

Since China's economic development has entered the new normal,the role of the real economy as the“ballast stone”of the national economy has been further highlighted.However,with the vigorous development of virtual economy in recent years,online sales guided by the Internet have been more and more recognized,while the growth of the real economy has shown a relatively slow trend,or even a slight decline in some areas.Now under the role of the environment,the prospect of the entity department store industry is worse.Based on this background,the field survey was carried out on the entity of the relationship between the economy,and then to collect data and according to the result of the questionnaire analysis entity relationship between economic status quo,finally,in combination with the practical situation of China's economic development,try to physical retailing industry to develop new ideas,hope to provide certain reference value to the transformation of entity relationship between self-help.