摘要
旅游演艺集群发展的背景下,创建旅游演艺区域品牌已成为开封旅游演艺长效发展的重要途径。旅游演艺现有的产品基础、品牌基础以及当前所处的市场环境、文化环境、政策环境等,都为开封旅游演艺区域品牌的创建奠定了良好的基础。开封应以“大宋演艺”“演艺开封”“中原演艺之都”等作为旅游演艺的区域品牌,明确旅游演艺区域品牌的经营主体,通过创建旅游演艺的孵化平台、质量评价体系、营销体系等积极塑造旅游演艺区域品牌。
Under the background of tourism performing arts cluster,it is important to develop Kaifeng’s tourism performing arts by creating regional brands of tourism performing arts.These development foundations such as product base,brand base,market environment,cultural environment and policy environment provide a good construction platform for regional brands.Therefore,Kaifeng should take“Dasong Performing Arts”“Kaifeng Performing Arts”and“the Performing Arts Capital of Central Plains”as the regional brand.Clarify the operating subject of the regional brand.What’s more,shape the regional brand of Kaifeng tourism performing arts by creating an incubation platform,quality evaluation system and marketing system for tourism performing arts.
作者
宋文彤
Song Wentong(School of Cultural Industry and Tourism Management,Henan University,Kaifeng,Henan,475001)
出处
《市场周刊》
2021年第6期70-72,共3页
Market Weekly
基金
河南省哲学社会科学规划项目“河南大运河文化带公共休闲空间再生产研究”(项目编号:2018CJJ074)。
关键词
旅游演艺
区域品牌
品牌创建
tourism performing arts
regional brand
brand establishing
