大学生低碳消费行为影响因素研究

Research and analysis on influencing factors of college students’ low-carbon consumption

以安徽省芜湖市高校大学生为例,通过问卷调查方法获取实证资料,分析大学生低碳消费行为的影响因素。实证结果显示:个体价值观、当前环境关注程度、群体规范、政策宣传力度、产品本身对大学生低碳消费行为的影响作用存在显著性差异。在实证研究基础上,从加强政策引导、构建科学消费观、促进绿色教育、提高大学生个人素质等方面提出相应的对策建议。

This paper took college students in Anhui province as an example,obtained empirical data through questionnaire survey and analyzed the influencing factors of low-carbon behavior.The empirical results indicate that there are significant differences in the effects of individual values,current environmental concerns,group norms,policy propaganda and products on the low-carbon consumption behavior of college students.On the basis of empirical research,corresponding countermeasures and suggestions are put forward in terms of strengthening policy guidance,constructing a scientific consumption concept,promoting green education and improving the personal quality of college students.