网商银行的经营模式研究

Study on the business model of mybank

互联网时代的到来,使得银行的经营模式不再局限于传统的建立实体网点、培养客户经理等方式,互联网银行也随之蓬勃发展。此外,作为新兴行业,互联网银行的经营模式较传统银行相比还存在很多不足之处,仍需探索和完善。论文选取较具代表性的网商银行作为研究对象,重点讨论网商银行的经营模式、发展现状以及前景、在经营中所面临的问题和需改进和完善之处。

With the advent of the internet era,the bank's business model is no longer limited to the traditional establishment of physical branches and the cultivation of customer managers,and the internet banking industry has also developed vigorously.In addition,as an emerging industry,internet banking has a lot of shortcomings compared with traditional banks,which still needs to be explored and improved.This paper is to select a representative electronic retailing banks as the research object,focuses on electronic retailing banking business model,development present situation and prospects,facing the problems in management and the need to improve and perfect.