论商标反向混淆的认定及侵权救济模式

On the infringement remedy model of trademark reverse confusion

反向混淆作为一种新型商标侵权类型,具有其自身的独特性。通过对相关案例进行分析,可以发现这类案件在司法适用上存在认定标准不统一、赔偿依据不足、法定赔偿过多适用等现象。鉴于此,本文从分析经典商标反向混淆案例入手,分析现象背后的原因,从而对我国商标反向混淆认定及侵权救济模式的完善提出建议,以便更好地规制商标侵权的发生,维护商标权人及消费者的利益。

As a new type of trademark infringement,reverse confusion has its own uniqueness.Through the analysis of relevant cases,it can be found that such cases have unclear basis for compensation,abuse of statutory compensation,and violation of public interests in judicial application.In view of this,this article focuses on the existing problems,starting from the particularity of trademark reverse confusion cases,and proposes perfect suggestions on the remedy model of trademark reverse confusion infringement in my country,so as to better protect the interests of trademark owners and consumers,and regulate trademark infringement,to maintain the overall balance of interests.