基于需求分析的皮革行业商务英语翻译教学研究

Research on business English translation teaching of leather industry based on demand analysis

随着我国皮革产业外向型经济的不断发展,皮革领域对具备高水平商务英语人才的需求越来越高.以我国某皮革产业区某高校为对象,对皮革行业人才培养英语学习需求、岗位需求进行调研.调研结果显示,皮革行业对英语、商务英语以及英语翻译等进行学习的最大动机为就业(占比超过81%);其次是考取CET4、CET6证书以及全国外语翻译证书等.从需求分析视角对皮革行业相关专业商务英语翻译的教学定位、原则、内容与方法等特点进行了深度分析,旨在以需求为主线,为我国皮革行业领域复合型人才培养提供思路与方法.

With the continuous development of the export-oriented economy of China’s leather industry,the demand for high-level business English talents in the leather field is getting higher and higher.Taking one university in a leather industrial zone as the object,the English learning requirements and job requirements of talents training in leather industry were investigated.According to the survey results,the biggest motivation for learning English,business English and English translation in the leather industry is employment(over 81%).The second is to take the exam of CET 4,CET 6 and the national certificate of foreign language translation.From the perspective of demand analy-sis,an in-depth analysis of the teaching positioning,principles,content and methods of business English translation for leather industry-related majors were carried out,aiming to provide ideas and methods for the training of composite talents in China’s leather industry based on the demand.