滨海旅游城市品牌竞争力研究述评

A Review of the Research on the Brand Competitiveness of Coastal Tourism Cities

伴着旅游城市化和海洋经济的发展,城市成为旅游业发展的新热点区域,本文以滨海旅游、城市品牌、旅游竞争力、品牌竞争力四个方面的国内外文献研究为基础,分析了滨海旅游城市品牌竞争力的研究现状,并对其进行评述。

With the development of tourism urbanization and marine economy, the city has become a new hot area of tourism development. Based on the domestic and foreign literature research on coastal tourism, city brand, tourism competitiveness and brand competitiveness, this paper analyzes the research status of coastal tourism city brand competitiveness, and comments on it.