政务短视频传播的SWOT分析及优化策略

SWOT Analysis and Optimization Strategy of Government Short Video Communication

新时代智能手机、先进通信技术让社交从“面对面”变成了“屏对屏”模式。尤其是在突如其来的疫情期间,以“抖音”为代表的短视频平台成为居家隔离的民众接收政务信息的主要渠道之一。文章针对当下政务短视频的传播进行SWOT分析,并提出相关优化建议,从而提升政府治理能力与治理水平,维护社会稳定和谐。

In the new era,smart phones and advanced communication technologies have changed social interac⁃tion from“face-to-face”to“screen-to-screen”mode.Especially during the sudden epidemic,the short video plat⁃form represented by“ShakeYin”has become one of the main channels for people who are isolated at home to receive information about government affairs.In this paper,we will make a SWOT analysis of the current dissemination of short videos on government affairs and put forward relevant optimization suggestions,so as to improve the government’s governance capacity and maintain social stability and harmony.