基于“互联网+”技术的产品包装设计研究

Research on product packaging design based on“Internet+”technology

近年来,中国"互联网+"技术发展极为迅速,以淘宝、京东和拼多多为代表的网络销售平台备受人们追捧。在网上购物时,顾客不能提前试用产品,这也给很多消费者带来了疑惑。产品是否方便耐用,产品的功能美与形式美是否合理成为消费者购买产品的关键因素。在网上交易量不断增加的背景下,网上商品包装的功能和作用与传统的商品包装设计有很大的不同。文章对"互联网+"技术时代的消费者所期待的产品包装技术和包装设计效果进行了深入的分析和研究。

In recent years,China’s“Internet+”technology has developed very rapidly,and the online sales platforms represented by Taobao Jingdong and Pinduoduo are popular.In online shopping,customers can’t try products in advance,which brings a lot of doubts to many consumers.Whether the product is convenient and durable,and whether the product quality is qualified are the key factors that affect consumers to buy products.In the context of the increasing volume of online transactions,the functions and functions of online commodity packaging are very different from the traditional commodity packaging design.This paper makes an in-depth analysis and research on the product packaging technology and the best packaging design effect that consumers want to see in the“Internet+”technology era.