新冠肺炎疫情下基于抖音的图书馆阅读推广探析

The Tik Tok Based Reading Promotion of Libraries Under the Epidemic of COVID-19

论文针对近年来,尤其是新冠疫情爆发以来,国内图书馆利用抖音短视频进行线上阅读推广的现象,选取全国范围内具有代表性的20家图书馆和山西省范围内的7家图书馆为基础研究对象,对其基础数据和发布内容进行详细的分析。在此基础上,针对公共图书馆和高校图书馆利用抖音进行阅读推广过程中存在的不同问题,分别提出了提高阅读推广水平和服务读者功效的优化策略。

In recent years,especially since the outbreak of COVID-19,domestic libraries have used Tik Tok to promote the online reading promotion.This paper selects the typical nationwide 20 libraries and the 7 libraries in Shanxi Province as the basic research objects,and gives the detailed analysis of their basic data and published contents.According to the different problems that exist in the reading promotion for the public libraries and university libraries,this paper proposes relevant optimizing strategies to improve the reading promotion level and service effect,respectively.