摘要
With the rapid development of Internet media,Internet media coverage has more or less influence on investors'psychological level.This article uses Python technology to climb 2019.9 to 2020.1 of the monthly news reports on A share listed companies in the Snowball net,and studies the relationship between media attention and investors'heterogeneous beliefs.It is found that media attention is positively correlated with investors'heterogeneous beliefs,that is,investors are more likely to choose stocks frequently reported by media.Further research finds that media reports will strengthen investors'heterogeneous beliefs,affect investors'investment behavior,and ultimately lead to the increase of stock trading volume.
