摘要
以世界发达国家盈利性体育健身俱乐部为研究对象,运用文献法、对比分析法等研究方法,对发达国家营利性健身俱乐部的发展模式进行研究,研究发现:世界主要发达国家盈利性体育健身俱乐部集中分布在美国、欧洲地区;健身俱乐部的选址多数以城市商业街区为主、城郊为辅;俱乐部以大规模、大空间为主;俱乐部产品内容多样化;俱乐部销售融合现代网络技术。
The fitness club in the for-profit world developed countries as the research object,using the method of literature,comparative analysis and other research methods,the commercial fitness club development pattern model for developed countries,the study found that:the world's major developed countries for-profit sports fitness club concentration distribution in the United States and Europe;Fitness clubs are mainly located in city commercial blocks and supplemented in suburban areas.The club is given priority to with large scale and large space;Club product content is diversified;Club sales incorporate modern internet technology.
作者
魏敏
王龙飞
WEI Min;WANG Long-fei(Graduate Department,Nanjing University of Physical Education,Nanjing 210014,China;Academic Affairs Office,Nanjing University of Physical Education,Nanjing 210014,China)
出处
《福建体育科技》
2021年第3期1-4,14,共5页
Fujian Sports Science and Technology
基金
江苏省高校哲学社会科学研究重大项目(2019SJZDA097):我国体育产业与健康产业融合发展的运行机制与优化路径研究
国家体育总局决策咨询项目(2020-C-07):世界体育发达国家体育健身俱乐部的发展研究。
关键词
世界
发达国家
营利性
健身俱乐部
发展模式
the world
developed countries
profit-making
health club
development model
