职校学生对职业教育的看法及其话语建构模式——基于职校学生对Vlog视频评论的分析

Students’ Perception of Vocational Education and Their Discourse Construction Model--An Analysis of Vocational School Students’ Comments under Vlogs

通过分析Vlog视频下职校学生的评论,发现学生对职业教育的高频积极看法为"升学/转本机会高",中性看法为"靠自己",消极看法为"学风差"。通过对学生评论中程度副词、对话语境、称谓语和特殊句型的分析,发现职校学生对职业教育的看法具有矛盾性,表现为:对外尽量维护职业教育的声誉,对内努力升学或专升本。同时,职校学生能够意识到社会大众对职业教育的刻板偏见,并且有意识地运用不同话语策略试图重塑职业教育的社会形象。最后,研究讨论了职校学生话语建构中的"职教吸引力悖论"和"防御性话语模式"两个现象,并从树立职业教育作为类型教育的独立身份和营造职业教育的积极社会形象两方面提出了建议。

Through the analysis of vocational school students’comment under the Vlog videos,it was found that students’high-frequency positive views of vocational education were"they have opportunities of getting further education/transferring to a university",their neutral views were"they have to work on their own",and their negative views were"vocational schools have poor academic atmosphere".By analyzing adverbs of degree,context of dialogue,address terms and special sentence patterns in students’comments,it was found that vocational school students’views on vocational education are contradictory.They try to maintain the reputation of vocational education in the public,and also strive for getting further education or transferring to a university personally.At the same time,vocational school students are aware of the stereotypes and prejudice of the public against vocational education,such that they consciously use different discourse strategies to reshape the social image of vocational education.The two phenomena of"vocational education attractiveness paradox"and"defensive discourse mode"in the discourse construction of vocational school students were also discussed.Suggestions were put forward from two aspects,such as establishing the independent identity of vocational education as a type of education and creating a positive social image of vocational education.