家族基因在首饰设计中的传递——以卡地亚系列化珠宝首饰作品为例

Application of Family Genes in Jewelry Design--Cartier Series of Jewelry Works as a Reference

卡地亚家族系列化首饰产品的经久不衰,得益于其设计主要围绕着主题、形式、价值这三个核心基因展开并相互交融,在其百年的首饰设计发展中一脉相承,建立起强大的品牌影响力。这种基因化设计思路对国内首饰品牌的建设与设计发展方向提供了重要借鉴。

The endurance of the Cartier familys series of jewelry products is due to the fact that its design mainly revolves around the three core genes of theme,form and value.The design of the three core gene fragment and interacting with each other in the product development of Chinese generation,form a family of products from the same origin,and establish a strong brand influence.The design idea of this gene provides an important reference for the design and development of domestic jewelry brands.