光景观游圈记忆点提升夜间文旅经济——以济南泉城大明湖夜景灯光为例

The Memory Points to Improve the Night Tour Economy——Taking Jinan Daming Lake as an Example

文旅区分为游圈+商圈,游圈在于凸显文化旅游的定位起到吸引客流的作用,商圈则是挖掘文旅的商业价值起到经济转化的作用,本文立足于夜景灯光塑造文旅区的方式方法,通过实地调研、运用视觉分析、进行旅游景区客源市场潜力的GIS数据分析,统计比对景观记忆点对客流大小的影响。基于大明湖公园夜景灯光规划、现状、建设与管理的调查研究,提出灯光景观游圈记忆点理念,探讨艺术灯光发挥打造景观游圈记忆点作用,提升夜游经济的有效性。

Cultural tourism is divided into tour circles and business circles.The tour circle is to highlight the cultural tourism positioning to attract visitor flow.The business circle is to explore the commercial value of cultural tourism and promote economic conversion.This paper is based on the method of shaping cultural tourism districts in the night scene.Through the field investigation,using visual analysis,and the market potential of GIS data analysis,the influence of the landscape memory points to the passenger traffic flow is under statistics and comparison.Based on the investigation and research of night scene lighting planning,current situation,construction and management,the lighting landscape circle memory point concept is proposed to explore the role of art light to create a lighting circle memory point,and enhance the effectiveness of the night tour economy.