后疫情时代水果批发市场转型升级研究--以海广兴水果市场为例

Research on transformation and upgrading of fruit wholesale market in post epidemic Era--Take haiguangxing fruit market as an example

疫情期间,水果批发市场受到了较大的影响,以案例公司为例,海广兴水果批发市场2020年一季度和二季度国内水果价格指数同比分别下跌7.52%和20.55%,交易额同比2019年有所下降,1月和3月的交易量呈负增长;2020年上半年果品均价10.98元/公斤,同往期相比下跌5.99%。水果批发市场为应对此次影响,提出了线上+线下模式的构想。因此研究后疫情时代水果批发市场转型升级的研究对于促进水果批发市场发展具有重要意义。

During the epidemic period,the fruit wholesale market was greatly affected.Take the case company as an example,the domestic fruit price index of haiguangxing fruit wholesale market in the first quarter and the second quarter of 2020 decreased by 7.52%and 20.55%respectively,and the transaction volume decreased compared with that in 2019.The transaction volume in January and March showed a negative growth:the average price of fruits in the first half of 2020 was 10.98 yuan/kg,down 5.99%compared with the previous period.In order to cope with this impact,the fruit wholesale market puts forward the idea of Online+offline mode.Therefore,the research on the transformation and upgrading of fruit wholesale market in the post epidemic era is of great significance to promote the development of fruit wholesale market.