上吴村“鄣吴男扇”产业推广策划探讨

Industrial promotion planning of"Zhangwu male fan"in Shangwu Village

鄣吴镇是全国闻名的“扇子之乡”,其产品——扇子畅销于日本、韩国、新加坡等国家及港澳台地区。但其发展依然存在小、散、乱等问题。为此,本文将在实地调研的基础上,分析鄣吴镇中上吴村“鄣吴男扇”产业发展的现状及存在的问题,提出作坊抱团安置,构建“扇艺文创空间”,创立鄣吴折扇品牌,利用短视频、直播、推文等融合推广策略,从而实现以文化推动产业,以产业酝酿文化,让最美文化与最美生态相得益彰,做到生态环境优美、文化底蕴醉美、人民生活甘甜,实现乡村振兴。

Zhangwu town is a famous fan hometown in China.Its products are popular in Japan,South Korea,Singapore,Hong Kong,Macao,Taiwan and other countries and regions.But there are still small,scattered and disorderly problems in its development.Therefore,based on the field investigation,this paper analyzes the current situation and existing problems of the industry development of"Zhang Wu male fan"in Zhongshang Wu village of Zhangwu Town,and puts forward the arrangement of workshops and groups to build"Fan Art and cultural creation space";The strategy of creating Zhang Wu folding fan brand,short video,live broadcast and pushing literature can promote industry with culture and brewing culture with industry,so as to make the most beautiful culture and the most beautiful ecology complement each other.We should achieve beautiful ecological environment,intoxicated by cultural heritage,sweet life of the people,and realize rural revitalization.