消费升级背景下功 能 农业 发展模式及路径选择——基于乌兰乌苏镇富硒产业基地的 案例观察

Development Mode and Path C hoice of Functional Agriculture under the Background of Consu mption Upgrade--Case Observation from Se-enriched Planting Base in Ulanu su Town

随着人们生活水平的提高,其膳食结构发生了显著变化,对优质农产品的需求不断增加,农产品生产与消费危机、农作物病虫害频发、“隐性饥饿”“谷贱伤农”等也使得功能农业的发展势在必行。本文以农民专业合作社组织机制设计为突破点,从经营模式、运行机制和取得成效等方面探析新疆乌兰乌苏镇富硒产业基地发展模式,为探索功能农业发展模式提供借鉴,为进一步丰富绿色食品消费结构提供路径选择。

With the continuous improvement of people's living standards,the dietary structure of people has changed significantly,and the need for the high quality of agricultural products was increasing constantly.However,the production and consumption crisis of agricultural products,frequent occurrence of crop pests and diseases and the phenomena existence of hidden hunger,"lower price of grain and lower price of agriculture"determined the imperative trend of developing functional agriculture.Taking organizational mechanism design for farmers'professional cooperatives as the breakthrough point,the development model of Ulanusu Town selenium rich industrial base in Xinjiang is analyzed in depth from three aspects including business model,operating mechanism,and obtaining effectiveness,which provides lessons for exploring the development model of functional agriculture and a path choice for further enriching the consumption structure of green food.