摘要
通过阐述全媒体的内涵和价值特点,剖析了全媒体和体育新闻内在联系,介绍了全媒体时代我国体育新闻传播的现状,并对全媒体时代背景下我国体育新闻的价值取向进行了展望。认为在多落点兼容并蓄展示新闻内容,多形态丰富传播方式,强化记者综合素质的优化策略影响下,我国体育新闻事业必然会得到新的发展机遇和动力。
By expounding the connotation and value characteristics of omni-media,this article analyzes its internal connection with sports news.It introduces the current situation of Chinese sports news communication in the omni-media era and looks forward to its value orientation.It is believed that under the influence of the optimization strategies of multi-sites and inclusive display of news content,multi-form enrichment of communication methods,and the comprehensive quality of journalists,Chinese sports news will inevitably obtain new development opportunities and impetus.
作者
李丽
李玉光
徐茜源
LI Li;LI Yuguang;XU Xiyuan(College of Physical Education, Shenyang University, Shenyang 110041, China;School of International Studies, Communication University of China, Beijing 100020, China)
出处
《沈阳大学学报（社会科学版）》
2021年第3期343-347,共5页
Journal of Shenyang University:Social Science
关键词
全媒体
体育新闻
优化策略
omni-media
sports news
optimization strategy
