大众传媒语境下中国原创儿童文学出版的对策思考

Countermeasure Thought on Chinese Original Children’s Literature Publication in the Context of Mass Media

21世纪以来,中国原创儿童文学出版取得了辉煌的成绩,但同时也面临着因生产片面追求经济利益导致的一系列负面问题。从传播学角度上看,儿童文学作家需进一步提升创作能力,体悟儿童读者的阅读期待,将儿童文学文本打磨得更精细;儿童文学传播渠道应建立“纸质出版+数字出版+线下活动”的多元传播格局,并建立一套多群体共同参与的反馈机制。

Since the 21th century,the original children's literature publication in China has made brilliant achievements,but at the same time,it has also been faced with a series of negative problems caused by the one-sided pursuit of economic interest in children’s book production.From the communication perspective,children's literature writers need to further improve their writing capability,understand the reading expectation of children readers,and polish children’s literature text in a much more detailed way.Children’s literature transmission channels should be“paper publishing+digital publishing+offline activity”—a pattern of diversity in transmission,thus,establish a set of feedback mechanism of multi-group participation.