字体创意设计思维及艺术表现手法研究

RESEARCH ON FONT CREATIVE DESIGN THINKING AND ARTISTIC EXPRESSION TECHNIQUES

当今,字体设计日趋多元化,总结这些作品背后的创意法则和表现方法对未来设计方向的寻找具有启发性。在收集整理大量案例的基础上,文章从字体创意设计概述、字体创意设计思维和艺术表现手法三个方面展开分析,以基本笔形、字体结构、字义本身等为切入点,阐述字体创意设计过程。通过将创意设计思维概括总结以及将艺术表现手法法梳理罗列,为字体创意设计提供理论支撑。

Nowadays,font design is becoming more and more diversified.Summarizing the creative rules and expression methods behind these works is enlightening for the future design direction.On the basis of collecting a large number of cases,this paper analyzes from three aspects:the overview of font creative design,the thinking of font creative design and artistic expression,and expounds the process of font creative design from the perspective of basic pen shape,font structure and meaning itself.Through the summary of creative design thinking and listing of design methods,this paper provides theoretical support for font creative design.