“卧游”观念在旅游绘本设计中的艺术性应用研究

STUDY ON THE ARTISTIC APPLICATION OF WOYOU IN TRAVEL PICTURE BOOK DESIGN

以“卧游”观念为切入点,立足于当下文化情境,利用绘本的形式探求对于旅游空间的理解和感悟,在形式、趣味和读者预期之间寻找平衡点。通过分析“卧游”观念的发展史以及艺术形式,对比不同时代的文化差异,提炼其艺术特征,分别从形式传承、叙事意象和情感体验三个方面提出对于旅游绘本设计的创意可行性。在旅游绘本的设计中借鉴传统“卧游”的艺术表现与审美特点,来解决当前旅游绘本情感性表达的不足和文化传承上的缺失,以精神畅游的方式满足读者对视觉信息的接受与感受,结合新时代的媒介传播,对现代旅游绘本艺术表达起到一定的启示作用。

Starting from the concept of Woyou and based on the current cultural situation.Use the form of picture books to explore the understanding and perception of tourism space,so as to find a balance between the form,interest and readers'expectation.By analyzing the development history of the concept of Woyou and its art forms,the author compares the cultural differences in different times and extracts its artistic features.From the three aspects of form inheritance,narrative image and emotional experience,this paper proposes the creative feasibility of the design of tourism picture books.In the design of tourist draw this reference to traditional artistic and aesthetic characteristics of Woyou,to solve the deficiency of emotional expression and cultural inheritance in current travel picture books.Satisfy the readers in the form of spiritual travel to acceptance of visual information and feelings.Combined with the media communication in the new era,it plays an enlightening role in the artistic expression of modern tourism picture books.