基于“互联网+”的博物馆文创产品包装设计研究

RESEARCH ON MUSEUM PRODUCT PACKAGING DESIGN BASED ON INTERNET PLUS

探讨“互联网+”时代博物馆文创产品包装设计的创新之路。分析目前博物馆文创产品包装设计的现状,存在的问题,探讨博物馆文创产品包装设计的特点以及在“互联网+”时代的创新设计方法。“互联网+”时代的博物馆文创产品包装设计策略。“互联网+”是一个新的经济形态,博物馆文创产品的包装设计要满足“互联网+”的需求和传播规律,寻求设计创新之路,从而提升博物馆的文化品牌影响力。

To explore the innovation of Museum product packaging design in the era of Internet plus.The current situation and problems of Museum packaging design were analyzed,and the characteristics of Museum packaging design and the innovative design methods in the"Internet plus"era were discussed.The strategy of Museum product packaging design in the Internet plus era."Internet plus"is a new economic form.The packaging design of Museum products should meet the demand of Internet plus and the law of propagation,and seek the way of design innovation,so as to enhance the cultural brand influence of museums.