动态图形在故事化叙事中的应用研究

RESEARCH ON THE USING OF MOTION GRAPHICS IN NARRATIVE COMMUNICATION

针对现代信息的爆炸式扩张,探究动态图形在故事化叙事中传播的最优途径,为信息视觉化的延伸发展进行理论补充。文章以动态图形为核心要素,借助文献法和案例研究进行梳理,从结构语言到表现特征,对其借助故事化叙事所强调的应用原则及策略进行阐释。最终总结出了五项应用原则以及四大应用策略。为话题性信息的抽象化、故事化传播提供了新的思路和方法。

In view of the explosive expansion of modern information,this paper explores the optimal way for the transmission of dynamic graphics in storytelling,so as to provide theoretical supplement for the extended development of information visualization.Taking motion graphics as the core element,this paper,by means of literature review and case study,explains its application principles and strategies emphasized by story-telling from structural language to presentation characteristics.In the end,five application principles and four application strategies are summarized.It provides new ideas and methods for the abstract and story-like dissemination of topical information.