农产品区域公用品牌视觉设计研究——基于地域文化视角

RESEARCH ON THE VISUAL DESIGN OF REGIONAL PUBLIC BRANDS OF AGRICULTURAL PRODUCTS——BASED ON THE PERSPECTIVE OF REGIONAL CULTURE

一方面旨在通过设计扩大区域农产品知名度,提高区域整体形象;另一方面,相对意义上起到传承和发展区域文化的作用。文章主要通过课题的实践问题点和受众需求点,针对问题和需求找出解决方案,并挖掘地域文化的来源与分类,并探索农产品区域公用品牌地域文化性视觉设计的原则和方法。总结出农产品区域公用品牌地域文化性视觉设计的创新策略。为农产品区域公用品牌的发展提供更有价值的研究成果和理论依据。

On the one hand,it aims to expand the visibility of regional agricultural products through design and improve the overall image of the region;on the other hand,it plays a role in inheriting and developing regional culture in a relative sense.The article mainly finds solutions to problems and needs through the practical problem points of the subject and the needs of the audience,excavates the source and classification of the regional culture,and explores the principles and methods of the regional cultural visual design of the regional public brand of agricultural products.Summarize the innovative strategies of regional cultural visual design of agricultural products regional public brands.Provide more valuable research results and theoretical basis for the development of regional public brands of agricultural products.