互动仪式链理论视角下垂直社交类应用设计研究——以网易云音乐为例

RESEARCH ON VERTICAL SOCIAL APPLICATION DESIGN FROM THE PERSPECTIVE OF INTERACTION RITUAL CHAINS THEORY:A CASE STUDY OF NETEASE MUSIC

探究垂直社交应用的设计方法,为垂直社交类应用设计提供方法论指导。从互动仪式链的视角,结合用户体验五要素模型,对网易云音乐中的社交化设计进行了分析研究。总结提出基于互动仪式链理论的垂直社交应用设计策略。此策略可为垂直社交类应用的设计和优化提供新思路。

To explore the design methods of vertical social applications and provide methodological guidance for the design of vertical social applications.From the perspective of the interactive ritual chain,combined with the five-element model of user experience,this paper analyzes and studies the social design in NetEase music.Propose a vertical social application design strategy based on the interactive ritual chain theory.This strategy can provide new ideas for the design and optimization of vertical social applications.