自贸片区背景下加快苏州跨境电商创新发展的路径研究

Research on the Paths of Accelerating the Innovation and Development of Cross-border E-commerce in Suzhou under the Background of Free Trade Zone

文中分析了在跨境电商综试区和自贸片区“两区联动”背景下,苏州跨境电商的发展现状,认为苏州跨境电商在物流运输、企业竞争力等方面存在问题并总结出相应对策。然后联系上海、杭州等跨境电商先发城市以及国外经验启示,提出了自贸片区背景下苏州跨境电商在制度、服务、“跨境电商+服务贸易”、零售模式4大领域的创新路径。

Under the background of integrated pilot zone for cross-border e-commerce and free trade zone,this paper analyses the current conditions of Suzhou’s cross border e-commerce. There exist three main challenges on the logistic transportation,enterprise competitiveness,etc. This paper studies cases of represen tative cities’ e-commerce,and proposes four innovative solutions in institution,service,"cross-border e-commerce + service trade"and retail mode.