“互联网+”背景下直播带货精准扶贫的路径分析

Path Analysis of Live Commerceto Help Targeted Poverty Alleviation Under the Background of“Internet+”

“直播带货+精准扶贫”是互联网经济助力脱贫攻坚的重要探索。借助互联网直播平台,精准扶贫搭上流量便车,在产品销售、技术条件、经济水平等方面有所进步提升。但由于贫困地区直播人才缺乏、品牌创新缺失、物流体系落后和直播产品质量无保障问题,直播扶贫的可持续性受到阻碍,亟需采取相应的措施以助推该模式健康长足发展。

“Live Commerce+Targeted Poverty Alleviation”is a crucial exploration of the Internet economy which can help poverty alleviation.Targeted poverty alleviation can take the advantage of the Internet live broadcast platforms,and make progress in product-selling,technical conditions,and economic level.However,Because of lacking talents of live-broadcast,brand innovation and advanced logistics systems in poor areas,as well as insecurity of products quality,the sustainability of live broadcast poverty alleviation has been hindered,and it is urgent to take corresponding measures to promote the healthy and long-term development of this model.