媒体类型、新闻框架与用户在线情绪表达:以新加坡“第一家族”纠纷的社交媒体呈现为例

Media Attributes, Frames and User’s Online Emotional Expression: A case study of social media representation of Singapore’s first family feud

本文选取5家不同类型媒体的Facebook账号在17天时间里对新加坡"第一家族"纠纷所做新闻报道及相应用户评论为研究对象,基于内容分析法,考察冲突、人类兴趣、道德、责任归因和经济后果5类通用框架在不同类型媒体中的使用情况,同时关注采用了这5类框架的新闻其后对应的用户评论所表现的情绪差异。研究结果表明:冲突框架不受媒体类型制约,是所有框架中最常用的。其余框架的使用,则受到媒体类型限制:新加坡本国网络新闻平台和商业小报的Facebook官方账号偏爱人类兴趣框架,严肃大报Facebook账号增加了对道德框架的使用;新加坡境外的网络新闻平台Facebook官方账号则因归属国家不同而各有框架侧重。就用户在线情绪表达差异而言,冲突、道德、责任归因和经济后果4种框架下的新闻其后的用户评论中,消极情绪占多数;而采用了人类兴趣框架的新闻,其后的用户评论因新闻媒体不同而表现出消极情绪与同情或惋惜情绪的差异。

This study selects seventeen-day news reports and user’s comments on the Singapore "first family" feud from the Facebook pages of five different media as research sample. The content analysis is conducted to investigate the differences among five media about their adoption of five news frames: conflict, human interest, morality, attribution of responsibility, and economic consequences. Besides, this study focuses on the differences between frames adopted in the news and the emotional differences demonstrated in relevant users’ comments. The result demonstrates that the conflict frame is the most commonly used frame and it is not restricted by media attributes. Media attributes influence the use of the rest frames: the Facebook pages of the Singaporean online news platform and business tabloid prefer to adopt the human interest frame, while broadsheets pay more attention to the morality frame. The frames adopted by nonSingaporean online news platforms are influenced by their national affiliations. The emotion that expressed from user’s comment on reports using the conflict, morality, attribution of responsibility, and economic consequences frames is mainly negative. However, for the reports using the human interest frame, the subsequent user’ comments tend to demonstrate the different emphases on the negative emotion or sympathy and regret based on the differences of media.