北京农业微博传播的形式与特点

Dissemination Forms and Characteristics of Beijing Agricultural Microblog

新媒体的出现改变了传统信息传播的模式。作为新媒体的重要形式之一,农业政务微博借助微博平台在"三农"服务中发挥着越来越重要的作用。选取北京市农业微博典型案例展开探讨,重点围绕北京农业微博的发布内容、发布形式等深入阐述了其传播的特征和形式,详细分析了北京农业微博的信息传播特点。最后,结合北京农业微博发展现状提出了推动其进一步发展的相关对策建议。

The emergence of new media has changed the traditional mode of information dissemination.As one of the important forms of new media,agricultural government microblog plays an increasingly important role in the service of agriculture,rural areas and farmers with the help of microblog platform.Typical cases of agricultural microblogs in Beijing were selected for discussion,and the characteristics and forms of the communication of Beijing’s agricultural microblogs were elaborated in detail in terms of the content and form of the release,and the characteristics of the information communication of Beijing’s agricultural microblogs were analyzed in detail.Finally,combining with the current situation of Beijing agricultural microblog development,relative countermeasures and suggestions were put forward to enhance the further development of Beijing agricultural microblog.