慢性病患者移动医疗服务使用意愿影响因素分析

Analyzing the Factors to Influence The Willingness of Patients with Chronic Disease to Use Mobile Medical Services

目的:高血压、糖尿病患病率高,而移动医疗服务促进了传统慢性病管理模式转变,因此分析移动医疗服务对慢性病患者的使用意愿,为其在慢性病患者管理中更好的发挥作用提供依据。方法:以高血压、糖尿病患者为调查对象,采用问卷星及SPSS收集分析数据,通过统计描述法分析患者对移动医疗的认知及需求情况,并以多元线性逐步回归对假设模型进行验证。结果:检验结果显示,五个影响因素中,绩效期望、便利条件、努力期望正向影响患者的使用意愿,而感知风险负向影响患者的使用意愿,社会影响对患者的使用意愿无明显影响。结论:加强患者的绩效期望、便利条件和努力期望能增加患者对移动医疗的使用意愿,减少患者的感知风险也能增强患者对移动医疗的使用意愿,因此从宣传、技术平台个性化设计、实用性、专业与安全方面提出促进移动医疗服务使用的建议。

Objective To analyze the intention to use mobile medical service of patients with chronic diseases,and improve its role in the management of chronic diseases.Methods Patients with hypertension and diabetes were surveyed with questionnaires.Data was collected and analyzed with statistical software of SPSS.Results Among the five influencing factors,performance expectation,convenience and effort expectation had positive effect on patients'willingness to use mobile medical service,while perceived risk had negative effect on patients'willingness,and social influence had no significant influence on patients’willingness.Conclusion Strengthening the patients’performance expectations,convenience and expectations of endeavor,and reducing the patients'perceived risk can increase the willingness to use mobile medical service of patients with chronic diseases.And some suggestions were put forward from publicity,technical design,practicability,professional and security,to improve the use of mobile medical service.