基于微信平台的公共图书馆地方文献阅读推广策略研究

Research on the Strategy of Local Literature Reading Promotion in Public Library Based on WeChat Platform

推广地方文献资源是公共图书馆的使命和责任,微信平台的运营为地方文献阅读推广提供了新方向。以31家省级公共图书馆为研究对象,调查其通过微信平台开展地方文献阅读推广情况,分析当前公共图书馆运用微信平台进行地方文献阅读推广的内容与形式及遇到的问题,针对问题提出相应策略,进而拓展公共图书馆地方文献阅读推广的新渠道。

The promotion of local literature resources is the mission and responsibility of public libraries.The operation of WeChat platform provides a new direction for the promotion of local literature reading.Taking 31 provincial public libraries as the research object in this paper,through investigating the local literature reading promotion based on WeChat platform,the paper analyzes the current content,form and the problem of local literature reading promotion based on WeChat platform.The paper also puts forward the corresponding strategy for the problem to broaden the channels of the public library's local literature reading promotion.