乡村振兴背景下安徽农产品品牌的创新设计

Innovative Design of Anhui Agricultural Products Brand under the Background of Rural Revitalization

论文以创新设计思维将乡村农产品、区域文化和品牌策略进行融合,展开安徽农产品品牌的创新设计研究。采用文化生态学研究方法,着重从社群构建、文化保育、可持续发展三个层面构建农产品品牌价值创新模型,并在此基础上进行设计体系升级,以期为丰富乡村振兴、社会创新、产业融合、可持续发展和品牌设计带来新的路径。

This paper uses innovative design thinking to integrate rural agricultural products, regional culture and brand strategy, and carries out innovative design research on Anhui agricultural products brand. Using the method of cultural ecology, this paper constructs the innovation model of agricultural product brand value from three aspects of community construction, cultural conservation and sustainable development, and on this basis, to upgrade the brand design system, in order to enrich the rural revitalization, social innovation, industrial integration, sustainable development and brand design to bring a new path.