盐焗鸡消费市场调查及感官评价研究

Research on Consumption Market Investigation and Sensory Evaluation of Salt-baked Chicken

盐焗鸡源于广东客家的盐腌鸡,市面上盐焗鸡类似零食的休闲食品,其产品品质和标准呈多样性,本研究首次对盐焗鸡消费群体特征,消费品质要求,不同盐焗品牌的消费市场和感官评价.研究得到,盐焗鸡休闲食品主要包括盐焗鸡翅和鸡爪,消费群体主力为20~30年龄段广东人;消费者对食品感官品质要求由高至低依次为:口感、滋味、气味、外形与色泽;盐焗品牌中,品牌WQ占有的消费市场份额最高,梅州本地品牌相对较低;通过感官评价得到肉质紧实、韧劲、弹性和咀嚼性是盐焗鸡休闲食品的核心品质,决定食品总评分高低以及品牌消费选择的重要因素.

Salt-baked chicken originated from the Hakka salted chicken in Guangdong,with its characteristics of golden color,crispy skin,tender meat,and salty bones.On the market,the product quality and standards of salt baked chicken snack food were diverse.In this study,the consumer groups characteristics,consumer quality requirements,consumption market and sensory evaluation of salt baked chicken snack food were first researched.Result showed that salt baked chicken snack food mainly included chicken wings and chicken feet with salt baked taste;the main consumer group was people with age of 20-30 from Guangdong,and the consuming frequency was less than once a month;the required sensory quality with its priority in proper order were mouthfeel,taste,smell,shape and color;among salt baked brands,brand WQ had the highest market share,while the Meizhou local brands were relatively low;using sensory evaluation,the core qualities of salt baked chicken snack foods were verified,with characteristics of firm,tenacity,elasticity,and chewiness,which were important factors determining the evaluating score and consuming choice of brands.