世界读书日微信阅读推广调研与建议——基于2019年31家省级公共图书馆实践调查

Research and Suggestions on Reading Promotion through WeChat on World Book and Copyright Day:Based on Investigation of 31 Provincial Libraries in 2019

随着新兴自媒体的普及,我国图书馆界开始转变宣传模式,纷纷利用各类新媒体平台开展服务与宣传工作。为进一步改进和优化世界读书日阅读推广工作,本文以微信公众平台为例,对我国31家省级公共图书馆在2019年世界读书日期间的微信阅读推广实践进行调查,通过统计和分析相关数据,对推广效果进行评价,总结其中存在的问题,并给出相应的对策建议。

In recent years,with the rise of self-media,Chinese libraries changed their promoting method through using new media platforms of all kinds to carry out various services and promotion works.For the purpose of improving and optimizing reading promotion activities through WeChat,this paper takes the WeChat public platform as an example,investigates Chinese provincial public libraries’ reading promotion activities on World Book and Copyright Day in 2019,summarizes the outcome through statistical analysis,concludes the existing problems,and gives corresponding solutions,so as to provide suggestions for libraries.