基于国家公园生态体验机会谱系的公众体验意向评估研究——以大熊猫国家公园为例

Evaluation Research of Public Experience Intention Based on the Spectrum of Ecological Experience Opportunities in National Parks:Taking the Giant Panda National Park as an Example

以实质性推进大熊猫国家公园生态体验功能建设为目标,构建了由前提要素、机会类型、实现途径组成的国家公园生态体验机会谱系(NPEEOS),并以此为基础,开展了大熊猫国家公园公众生态体验意向调查及影响因素分析。结果表明:公众对大熊猫国家公园生态体验总体意向为:教育型>运动型>生活型>养生型,自然教育、环境解说、科普小品等体验项目对公众吸引力度最大,康复养生体验和保健养生体验对公众吸引力度最小;通过群组差异性分析,性别、年龄、公众信息渠道及感兴趣内容对公众生态体验意向有显著差异,女性比男性体验的体验意向强,年龄越小体验意向越强,欲通过多种渠道获取信息、对更多体验内容感兴趣的公众,则生态体验意向越强。研究结论可为大熊猫国家公园构建高品质和多样化的生态体验产品体系提供科学指导和有益参考。

The purpose of the thesis is to promote the construction of the ecological experience function for Giant Panda National Park,which constructs a National Park’s ecological experience opportunity system(NPEEOS)composed of premise elements,opportunity type and realization way.Based on this,it carries out the investigation on the public ecological experience intention and analyzes the influencing factors of giant panda national park.According to the results,it indicates that the general intention of the public to the ecological experience of giant panda national park is education type>sports type>life type>health preservation type,in which natural education,environmental explanation,science popularization products and other experience projects are most attractive to the public,while people have paid little attention to rehabilitation and health care experience.From group difference analysis,it is found that gender,age,public information channels and content of interest exist significant differences in the public ecological experience intention,in which women have stronger experience intention than men.Besides,the experience intention of the younger is stronger.Public who want to obtain information through a variety of channels and are interested in more content have stronger ecological experience intention.Based on the research results,it can provide scientific guidance and useful reference for the construction of high-quality and diversified ecological experience product system in giant panda national park.