资源众筹中的创业机会识别研究

Identifying Entrepreneurial Opportunity in Resource Crowdfunding

创业机会是指市场中未得到充分利用的能力或资源。资源众筹过程中对创业机会的敏感、捕捉和占据成为新时代创业优势的主要来源。识别资源众筹中的创业机会,可以从资源市场空隙、资源市场空间、资源市场空缺、资源市场变化四个方面入手。对资源众筹中创业机会识别的影响因子,从创业动机、创业者身份、自我效能及创业机会识别为维度测量建立模型开展研究。

Entrepreneurial Opportunity is an underutilized ability or resource in the market.The sensitivity,capture and possession of entrepreneurial opportunity in the crowdfunding process become the main source of innovation advantage in the new era.To identify the entrepreneurial opportunities in resource crowdfunding,we can start from the resource market gap,resource market space,resource market gap,resource market changes.The impact factors of entrepreneurial opportunity identification in resource crowdfunding are studied from the dimensions of entrepreneurial motivation,entrepreneur identity,self-efficacy and entrepreneurial opportunity identification.