微信公众号新闻标题语法研究——以《南方都市报》为例

Research on the grammar of WeChat news headlines——Taking the Southern Metropolis Daily as an example

标题,是言语作品的重要组成部分,好的标题在词语的选择和句类的使用上都有其特点。通过对《南方都市报》微信公众号的新闻标题收集整理,对其所用的词汇、语句分析,我们发现其数词使用频率最高,某些副词和形容词使用频率较高,同时在句类的选用上也有一定的特点,如感叹句的使用频率最高,疑问句和设问句的使用频率较高,由此本文拟对微信公众号新闻标题提出个人的意见和建议。

Title is an important part of a speech work.A good title has its own characteristics in the choice of words and the use of punctuation marks.By collecting and sorting out the news headlines of Southern Metropolis Daily WeChat official account,and analyzing the vocabulary and sentences used in it,we found that the news headlines of Southern Metropolis Daily WeChat official account have the highest frequency of using numerals,some adverbs and adjectives,and some characteristics in the selection of sentences,such as exclamatory sentences,interrogative sentences and rhetorical questions.Finally,we put forward some opinions and suggestions on the drafting of news headlines of WeChat official account.