后疫情时期航司纾困发展策略相关思考

Thinking of Airline Bailout Strategy During the Post Pandemic Period

2020年初新冠肺炎疫情突如其来,全球经济发展遭遇重挫,航空业受到冲击尤为严重。各国纷纷出台纾困政策,救援航空公司,随着疫苗研制取得突破性进展,全球逐步过渡到后疫情时期。与疫情前相比,航空旅客出行需求和习惯发生较大改变,对行业造成持续负面影响。文章尝试依据后疫情时期国际国内航空市场特征的分析判断,立足航空公司视角,就如何应对后疫情市场环境新变局,从疫情防控和安全生产、成本管控、服务融入新发展格局、提升服务能级、数字化转型等角度,浅析航司统筹发展纾困策略。

Compared to pre-pendemice period,the airline passenger’s travelling demand and habit change a lot during the post-pandemic period,which brings negative effect to the airline industry.This paper,from the airline company’s view,tries to analyze change of the airline market characteristics,and supplies bailout solutions for the market from pandemic prevention and control,safe production,cost management,service enhancement,and digital tranformation..