当代流行词“带货”的多角度分析

The Multi-angle Analysis of Contemporary Popular Word“Dai Huo”

作为当下的流行词之一,“带货”具有不同于缩略语“捎带货物”“夹带私货”的含义,呈现出新的语义特征:可表达明星或网络红人对商品的带动作用;专指一种新型电商销售模式;表达推销、助销或推介代言等义;用于对职业或行业的指称。基本用法是作名词使用,可充当主语、宾语、定语,也可充当谓语,还可构成名词性粘合式定中结构“带货X”,具有向动词转化的强趋向性和向形容词、属性词转化的弱趋向性。其流行主要受社会背景、消费者心理等因素的影响,在理据性方面仍需语言自身系统和时间的检验。

As one of the current popular words,“Dai Huo”has different meanings from the abbreviation“carrying goods”and“smuggling goods”,showing new semantic features:It can express the driving effect of stars or Internet celebrities on goods;specifically refers to a new type of e-commerce sales model;expressing the meaning of recommendation,marketing,endorsement and so on;refers to a profession or trade.The basic usage is to be used as a noun,can act as the subject,object,attributive,can also act as the predicate.In addition,it can also form the cohesive modifier-head construction“Dai Huo X”.In a word,“Dai Huo”has a strong tendency to evolve into verb,a weak tendency to evolve into adjective and attribute-word.The popularity of“Dai Huo”is mainly influenced by social background,consumer psychology and other factors.In terms of motivation,it still needs to be tested by the system of language and time.