全媒体环境下高职院校体育文化传播特征与策略研究——以疫情防控为背景

Characters of Sport Culture Transmission in Higher Vocational Colleges in Omni-media Environment and Strategy Research——in the Background of Epidemic Prevention and Control

在疫情防控背景下,传统做法已无法适应当前校园管理条例的要求,所以研究全媒体环境下高职体育文化传播的特征,便显得十分必要。文章在阐述了体育文化功能定位的基础上,提出了疫情防控对高职体育文化传播所形成的影响,并在破除影响的思路下归纳出体育文化的传播特征,即体育文化传播形式的多样化、体育文化传播类型的点面化、体育文化传播深度的隐性化。最后从四个方面提出了体育文化传播策略:在全媒体环境下选择主要的信息交互平台、以线下体育实践为载体培育线上文化氛围、课程思政导向下完备体育文化传播的内容、开发康养类的体育项目在线开展实践教学。

Since in the background of epidemic prevention and control,traditional method of work is unable to adapt for current requirement of campus management rules,it is necessary to made research on characters of sport culture transmission in the omni-media environment.Based on positioning of sport cultural function,it pointed out the influence of epidemic prevention and control on the sport culture transmission in higher vocational education colleges and summarized the characters of sport culture transmission,i.e.the diversity,transmission from spots to area and recessive depth of sport culture transmission.It put forward finally the strategy of sports culture transmission in the aspects of selecting interactive information platformin the omni-media environment,cultivation of online culture atmosphere based on offline sporting practice,ideological and political guided transmission of complete sport culture content and development of health caring sport items for online practical teaching.