摘要
我国农产品电商直播中的品牌建设存在运营成本偏高、伪劣产品冲击、推广渠道狭窄、市场扩展乏力等问题。需要采取电商直播与品牌建设一体化融合、双向发力等措施,降低运营成本、拓宽营销渠道、维护消费者权益、拓展市场。
Brand building in our country's agricultural product e-commerce live broadcast is facing problems such as high operating costs,fake agricultural products,narrow promotion channels,and weak market expansion.In this regard,it is necessary to promote the integration and two-way force of e-commerce live broadcast and brand building to continuously reduce operating costs,broaden marketing channels,safeguard consumers'rights and promote market expansion.
作者
万振杰
WAN Zhen-jie(School of Information Technology, Huizhou Economics And Polytechnic College, Huizhou 516057, Guangdong, China)
出处
《江苏经贸职业技术学院学报》
2021年第4期4-6,共3页
Journal of Jiangsu Institute of Commerce
基金
广东省教育厅2018年普通高校重点科研平台和科研项目“乡村振兴战略下广东省农村电商品牌提升对策研究”(2018GWQNCX130)。
关键词
农产品电商直播
品牌建设
渠道
市场
agricultural product e-commerce live broadcast
brand building
channel
market
