康养旅游系列产品开发探索——以川东北地区为例

On the Development of Health Care Tourism Products System:a Case Study of Northeast Sichuan Region

随着社会经济的飞速发展和人民生活质量的显著提高,旅游与健康结合的康养旅游业态应运而生。从川东北地区的自然资源条件入手,提出康养旅游产品开发的基本思路,分析开发山珍系列、乡村农业系列、美食系列、茶文化系列和温泉系列康养旅游产品的基础条件和优势,提出相应的发展路径。

With the rapid development of social economy and the remarkable improvement of people's quality of life,the health tourism industry combining tourism and health emerged at the historic moment.Proceed from the natural resources condition of northeast Sichuan area,this article puts forward the basic idea of health care tourism product development,analyzes the basic conditions and advantages of mountain treasure series,rural agriculture series,gourmet series,tea culture series and hot spring series of health and nourishment tourism products,and puts forward the corresponding development measures and paths.