摘要
采用文献资料法结合拉斯韦尔5W模式,对一带一路背景下我国体育文化传播进行探讨。从传播者、传播内容、传播媒介、目标受众和传播效果五个方面分析了存在的问题,并提出相应的对策,旨在为我国对外文化传播提供参考。
By using the method of literature and Lasswell 5W model,this paper discusses the sports culture dissemination in China under the background of One Belt And One Road,and analyzes the existing problems from the five aspects of communicator,communication content,communication media,target audience and communication effect,and then puts forward corresponding countermeasures to construct a complete communication main body system,and considers the communication content from various aspects in combination with the cultural hierarchy structure,develop diversified communication channels and forms;grasp the common value pursuit,change the idea of communication,and construct the perfect feedback mechanism.
作者
崔希
周亚婷
CUI Xi;ZHOU Yating(Nanjing Sports Institute,Nanjing 210000,Jiangsu,China)
出处
《辽宁体育科技》
2021年第4期16-19,共4页
Liaoning Sport Science and Technology
基金
南京体育学院国家级培育项目“‘一带一路’背景下中国体育对外关系研究”(项目编号:PY201907)。
关键词
一带一路
体育文化传播
拉斯韦尔5W传播模式
One Belt And One Road
sports culture dissemination
Lasswell 5W propagation mode