“一带一路”视域下我国体育文化传播研究——基于拉斯韦尔5W传播模式

Research on the sports culture communication in China from the perspective of One Belt And One Road——based on Lasswell 5W propagation mode

采用文献资料法结合拉斯韦尔5W模式,对一带一路背景下我国体育文化传播进行探讨。从传播者、传播内容、传播媒介、目标受众和传播效果五个方面分析了存在的问题,并提出相应的对策,旨在为我国对外文化传播提供参考。

By using the method of literature and Lasswell 5W model,this paper discusses the sports culture dissemination in China under the background of One Belt And One Road,and analyzes the existing problems from the five aspects of communicator,communication content,communication media,target audience and communication effect,and then puts forward corresponding countermeasures to construct a complete communication main body system,and considers the communication content from various aspects in combination with the cultural hierarchy structure,develop diversified communication channels and forms;grasp the common value pursuit,change the idea of communication,and construct the perfect feedback mechanism.