自媒体时代高校思想政治教育话语权的构建路径

On the Construction of Discourse Power of College Ideological and Political Education in We Media Era

高校思想政治教育水平直接影响当代大学生的思想建设,关系到大学生今后走向社会的行为表现及思想观和价值观的树立。高校思想政治教育话语权的构建在高校教育工作过程中尤为重要。自媒体时代背景下高校思想政治教育话语权构建路径需要考虑创新因素,特别是应用新的传媒方式适应年轻人的信息应用形式。

The level of college ideological and political education will directly affect the ideological construction for contemporary college students,and influence their behavior performance and the establishment of their ideology and values when they go to the society in the future.The construction of the discourse power of college ideological and political education is particularly important in higher education.The construction path of discourse power under the background of We media era need to be considering innovation factors,especially the information application form suitable for young people by applying new media.