媒介生态学视角下移动短视频的发展

On the Development of Mobile Short Videos from the Perspective of Media Ecology

网络使社会“碎片化”“移动化”“社交化”,网络视频产业呈现前所未有的繁荣景象,特别是移动短视频已经占据主导地位。媒介生态学理论诠释了移动短视频的生态位、外部生态环境的特点内涵,规范移动短视频发展的方法、方向、内容、技术,以维持传媒业的平衡。

With the“fragmentation”,“mobility”and“socialization”of our society by the Internet,the network video industry is showing unprecedented prosperity,and mobile short videos,in particular,has become dominant.From the perspective of media ecology,this paper analyzes the niche and external ecological environment of mobile short videos,and puts forward some suggestions for maintaining the balance of the media industry by standardizing the development method,direction,content and technology of mobile short videos.